Porsche360 | Porsche rewards Chicago's Cramer-Krasselt

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Porsche rewards Chicago's Cramer-Krasselt

Written by Andrew, Editor, Porsche360.com

Wednesday, 05 September 2007

Citing Cramer-Krasselt's unique approach to "targeting the affluent, advertising-averse consumer," Porsche awarded the Chicago-based advertising agency it's estimated $40 million U.S. creative and media-buying account after a six-month review. David Pryor, VP of marketing at Porsche Cars North America explained. "Our decision to go with Cramer-Krasselt was based on seeking new and innovative approaches to marketing our unique products to a difficult-to-reach audience."
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Copyright © 2006 S. A. DeCaro

Last Updated ( Wednesday, 05 September 2007 )

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